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Executive Director of Livingston County Convention & Visitors Bureau Announces Retirement

At a recent board of directors meeting, Barbara Barden, Executive Director of the Livingston County Convention & Visitors Bureau  (LCCVB) announced she will retire in early 2017. Barden has been at the helm of the CVB for nearly 25 years. During that time the bureau has grown from a part-time operation with an annual budget of $40,000 to a full time business with a budget over $300,000.00.

The LCCVB is a consumer-funded destination marketing organization. Hoteliers collect a 2% assessment from hotel guests and pass the funds to the CVB. In 2014 an economic impact study by Tourism Outlook concluded that Livingston County tourism generated $248 million for the year.

“Livingston County tourism has grown dramatically over the years and is now a major contributor to the economy in our communities,” said Barden. “The same community advantages that draw visitors to the area are also what makes it a great place to live and work. Shining a bright light on events, attractions, arts, culinary offerings and our charming downtowns, villages and townships also make the county appealing to entrepreneurs and future residents.”

Barden credits much of the success of the LCCVB to great leadership of the CVB’s board of directors. “I have been blessed by a talented and supportive board of directors that understand our mission and provide the necessary guidance and tools to assure our mission is achieved. I am confident the board will continue to be great stewards of tourism development in the future,” says Barden.

The mission of the Livingston County Convention & Visitors Bureau is to market and promote Livingston County as a destination for leisure travelers, motor coach tours, meetings, and events. The LCCVB is the official authority for visitor information regarding area attractions, shopping, recreation, events, arts, culture, and accommodations.”

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