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Michigan Challenge Balloonfest offers first digital advertising opportunities


The Howell chamber is looking forward to another successful Michigan Challenge weekend (June 22-24) as we showcase our community to thousands of visitors. New this year – you can get your message to potential customers by advertising on michiganchallenge.com. Thank you to WebWorld Advantage and Abovo Visual Communications for working with the chamber on this digital marketing benefit that increases visibility for sponsors and advertisers.

“This is a great opportunity for local businesses to both show their support for this great event and reach an audience that covers Livingston County and beyond. We have already seen an impressive numbers of visitors and a great response to our test ads and it is only April,” said Candy Jones-Guerin of WebWorld Advantage.

“Through the digital space on michiganchallenge.com, the potential reach for sponsors and businesses is exponential compared with traditional options…and in some cases, with over 750 percent higher conversation rates,” added Susan Pominville of Abovo Visual Communications. “Now we meet our audience where we already know they are, and the first place they go for information — online. Advertising on michiganchallenge.com puts sponsors in front of customers in the fastest, most convenient means possible with the greatest return on investment.”

Site stats on the website in June of 2017 showed 119,199 views. Businesses and organizations can advertise on michiganchallenge.com starting at $150 per month. Ad sizes are 350 x 350 and 350 x 150 pixels.

Contact Michelle Tokan at mtokan@howell.org for a rate sheet and more information about partnering with the Michigan Challenge Balloonfest. The major sponsor of the Michigan Challenge Balloonfest is Cleary University.

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